Alida Verdino

Chief Marketing Officer and Director of Business Development
O: (213) 262-9333 x208
[email protected]

Alida Verdino

Alida Verdino is the Chief Marketing Officer and Director of Business Development for the firm Pierce Bainbridge Beck Price & Hecht LLP. She is located in the New York City office and is responsible for implementing the firm’s marketing program and effectively raising brand awareness, both nationally and internationally. In addition to strategic business development efforts, she directs media relations, advertising, website development and firm events. Alida is able to understand the intricacies of litigation as she too is an attorney admitted in New York State. She practiced law in the insurance defense and real estate world for ten years prior to then transforming her talents to business development and marketing in the legal sector. She travels both nationally and internationally to various conferences, events and summits to promote client development, networking and increase business development opportunities.

Prior to working at Pierce Bainbridge, Alida was a Partner and Director of Marketing at a leading insurance litigation firm for 14 years. While there, she rebranded the firm’s logo, redesigned the firm’s website, oversaw the opening of various offices and oversaw the firm’s business nationally and internationally, in connection with the London Markets at Lloyd’s. She was also the Head Chair of the Events Committee for a national network of firms that comprised of 25 law firms spanning over 35 states where she hosted mock trials, annual meetings, conferences and events for industry personnel’s both in New York City, Miami and London.

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